Too Short for a Blog Post, Too Long for a Tweet 314

 

Here is an excerpt from a book I recently read, "Start With Why: How Great Leaders Inspire Everyone To Take Action," by Simon Sinek.

Value, by definition, is the transference of trust. You can’t convince someone you have value, just as you can’t convince someone to trust you. You have to earn trust by communicating and demonstrating that you share the same values and beliefs. You have to talk about your WHY and prove it with WHAT you do. Again, a WHY is just a belief, HOWs are the actions we take to realize that belief, and WHATs are the results of those actions. When all three are in balance, trust is built and value is perceived.