11.27.2009

The City of Brotherly Yuks


The results are in, and the Greater Philadelphia Tourism Marketing Corporation’s recent “With Love, Philadelphia” ad campaign was a roaring success. Seeking to soften Philly’s edges, and offer a soothing voice amidst so much panic in the world, this campaign was a series of letters from Philadelphia to potential visitors. It exuded humor and warmth, poked fun at itself, and left viewers laughing out loud or (even harder to do) smiling knowingly. (Of course, my favorite had a little swagger to it: “Dear World Champions: oh wait, that’s us.”) Well done, GPTMC, and to those who haven’t yet made the trip, consider Philadelphia for your next vacation.

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