Be a B

One of my role models, Jay Coen Gilbert, formerly of AND1, is up to
some good again. B Lab is his latest thing, and it's part of a
growing movement that seeks to support private companies that do
public good. From what I know, it's seeks to be kind of like LEED
Certification has become for green buildings, a way for businesses to
earn a certification that denotes its ability to simultaneously be
profitable while generating positive social and environmental

Al Gore's Generation Investment Management is probably the most
well-known player in this "triple bottom line" space, but Al Gore
never supported my youth entrepreneurship program for ten years
straight like Jay did, so I'm not writing about Al Gore today. Check
it out . . . and if you're an entrepreneurship, you might want to
become a B too.



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