Green Branches

PNC ran a commercial this year about how it has more green buildings
than any other corporation in the US. That floored me, but sure
enough, today's Inquirer talked about the bank's aggressive push to
"green" its branches, putting them way ahead of their competitors on
this front.

All sorts of good happens when companies stretch to achieve various
"green" certifications. PNC can keep its branches open longer than
other banks without carrying more operating costs. Environmentally
sensitive practices make for more pleasant places to wait in line and
talk to a financial representative. And this kind of sound
stewardship sends an unmistakably positive signal to current and
potential customers.

Kudos to PNC for pursuing the other kind of green. Now that's what I
call a double bottom line.


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